This season’s big trend was texture, texture, and more texture. We’re glad to hear that Jim Hjelm designer Francesca Pitera is keeping this great look going forward into next season’s phenomenal gowns. Inspired to bring out the beautiful form of the female figure, Pitera will be using soft layers, ruffles, and flowers to accent her new gowns. Pictured above is a sneak peek of the newest collection by Pitera. With a dramatic pleated halter .
As if there weren’t already enough reasons to love Amy Kuschel, here’s one more. This season the designer will be offering what she calls “choose your level of luxury” which includes 25 gowns, offered in a variety of fabrications. From less expensive alternatives to some of Kuschel’s most luxurious fabrications, you have the option to choose the dress that best fits your style and budget. “I found myself obsessing over the artsy bohemian influences, .
We are proud to share with you a behind the scenes look at the photo shoot for our latest ad campaign. Shot last fall, this took place in one of the vacant buildings on North Walker Avenue in Midtown. As Todd Ballje explains in the video, the look and feeling we were going for was that of industrial, deconstructed beauty. We had a great time working on this shoot; we hope you enjoy the .